Wednesday, September 22, 2010
Is an Economic Downturn Good for Genealogy?
I was reading the Wall Street Journal this morning. On page 1 of the Marketplace section is an article about the fashion industry going retro. Gucci Chief Executive Patrizio di Marco was quoted as saying, "Every single brand in the universe, especially in this industry, is talking about heritage..."
When the economy turns bad, Americans turn nostalgic. It's human nature I guess. As we suffer through difficult times, we long for, and reminisce, about better days. It seems quite predictable that an economic downtown would to translate to a longing for the past in the marketplace. The Wall Street Journal seems to agree with me when they say, "Fashion's current retro trend is at least partly due to the economic downturn."
If an economic downturn leads to nostalgia then perhaps that means a boon in the marketplace for genealogy. The recent television debuts of Faces of America and Who Do You Think You Are? couldn't have come at a better time. They are hitting the small screen just as America is longing for its past.
Let's look at the positive side of this downturn. The time is ripe for genealogy to soar as America's favorite activity. Perhaps these hard economic times will introduce a whole new generation to discovering their ancestry and their heritage.
What do you think? Do you agree?