I thought I would take a moment and share one of my social media pet peeves. Many of my friends are dabbling in social media and don't always "get it." I understand that social media can be a challenge because it's not intuitive for some people. Give it time! I promise it will get easier.
The problem I have - yes, my pet peeve - is with the big time folks (I will leave it vague at that) who embrace social media but make it a one-way street.
These people use all forms of social media - or at least the ones that I monitor - Facebook, Google+, Twitter, LinkedIn. They post their blogs links, etc to keep their fans up-to-date.
But here's the ironic thing. It's all one-way. If you reply via twitter, Facebook or other means you will not get a response.
I replied to a tweet or facebook post one time that a certain person had posted. A few weeks later I got a reply that said if you want to contact me send me an email at this address.
If you are not going to be monitoring your social media accounts you shouldn't be using them!
In a way, the companies that Caroline was talking about are at least more honest. They are letting you know that you can't communicate with them.
Social media is a two-way street. If you are going to use a social media channel you need to expect that people will reply to you using that channel. If you are going to tweet, be prepared to tweet back. Otherwise you're not really doing social media.
Photo credit: photo by satguru and used under the creative commons license.