As independent professional genealogists, house historians, historical researchers, (insert your job here) ____________ professionals we have to wear many hats in our business. Not only do we have to complete our client work, articles, talks or other deliverables but we also have to do the book keeping, marketing and all other tasks. Sometimes striking a balance can be hard.
harder when trying out a new activity that you think will help your
business or let you express yourself in a different way. Sometimes
trying out that new thing, whether it's learning social media or
figuring out how to build your own website, can be complicated and get
you off track.
Lately, I've been investing a lot of
time in figuring out podcasting. Podcasting is where you record your
message in audio format (or it can be video too) and make it available at regular intervals through a blog or
podcatcher (such as iTunes). I guess you could say it's a audio blog.
you ever tried to learn something new and found it to be challenging?
Podcasting can be cheap and easy but if you want to do it right and have
good sound quality it's more involved. At least, that's what I've
discovered. It has also managed to steer me slightly off track. If this
happens to you, put on the brakes. FAST!
Some podcasters I've followed have gotten so into podcasting that they left their original professions to become podcast consultants. While that does sound like fun, that's not the direction I want to go in. I want to keep my head and my business firmly rooted in public and personal history.
Keep Your Eye on The Prize
purpose of podcasting for me is so that I can express myself better on
the topic of house histories, genealogy and history in general.
Sometimes I get so wrapped up trying to figure out podcasting that I
feel like my goal is to learn podcasting and not to share my experiences
This is a really easy trap for
independent professionals to fall into. You want to save money by
figuring out x, y, z on your own yet the process is so consuming.
have to keep your eye on the prize. Remind yourself constantly what the
goal is, how this is going to help your business. Re-evaluate it as
part of your business plan. Is this going to help your business plan?
If I end up talking about house histories then yes it will. If I get
stuck in a whirlpool and never achieve my goal (but learn a whole lot
about podcasting) then No it won't.
If you can manage it, just remind yourself every day what your goal is. Ask yourself, "Am I staying on track?"
If the answer is no perhaps you need to a) abandon what your doing or b) find an alternative way to achieve your goal.
alternative might be to seek the professional help of a consultant.
Another cheaper option would be to find a partner or "buddy" who will
push your forward and hold you accountable to finish your task.
get caught in the whirlpool. Keep moving forward and achieve your goal.
Figure out the strategies for moving your personal or business goal
If you've been caught in the whirlpool and have some good strategies to get back on track please feel free to share them here.